August 14, 2025Google Ads
Google Ads for Heritage Brands: Balancing Tradition and Modern Marketing
Discover how heritage brands can use Google Ads in 2025 to remain competitive while staying true to their roots. Learn...
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Google Ads
July 11, 2025Google Ads
AI vs human decision-making in Google Ads: Which one wins?
Understanding what your customers want is key to business success. By studying how people shop and live, you can create...
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July 30, 2024Measurement and Analytics
Major Google News: Third-Party Cookie Phaseout “Abandoned”
In a surprising turn of events, Anthony Chavez, VP of Privacy Sandbox at Google, announced on 22 July 2024 that...
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February 12, 2024Measurement and Analytics
Conversion Tracking Crisis: Consent Mode V2 & Phasing-Out of Third-Party Cookies
Editor’s Note (July 2024): Since the publication of this article, Google has reversed its decision to phase out third-party cookies...
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