July 30, 2024Measurement and AnalyticsMajor Google News: Third-Party Cookie Phaseout “Abandoned”In a surprising turn of events, Anthony Chavez, VP of Privacy Sandbox at Google, announced on 22 July 2024 that...Read More →
February 12, 2024Measurement and AnalyticsConversion Tracking Crisis: Consent Mode V2 & Phasing-Out of Third-Party CookiesEditor’s Note (July 2024): Since the publication of this article, Google has reversed its decision to phase out third-party cookies...Read More →